A Facial Recognition System Brings Benefits to All Businesses

The need to distinguish between different individuals to ensure safety has been at the core of human evolution. Where once assured identity consisted of ornate tattoo marks or complex handshakes, that has given way to the science of fingerprinting and photographs.

Modern times have accelerated our capabilities in identifying people. The facial recognition systems available today are a far cry from the early experiments in the 60s and 70s. The technology behind it all utilizes advanced artificial intelligence (AI) to analyze minute face details to match database images on file.

Whether your security needs require fewer touchpoints, a more sophisticated retail experience, or you oversee a secure facility that requires 99.7% accuracy in access control, there is a system that fits.

If you are new to implementing such systems or are intrigued by the possibilities, continue reading below to learn more.

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ASSURED VERIFICATION OF IDENTITY

Facial recognition offers assured identity verification and occupancy accounting for institutions that include high-risk areas. Pharmaceutical research, distribution centers, and hospitals require detailed logs of access and inventory. While television series like Nurse Jackie have entertaining premises, you do not want to incur the liability and legal issues that come with the misappropriation of drugs.

The oil and gas industry faces the threats of activists, geopolitical terror, and corporate espionage. AI-enabled surveillance cameras let you instantly cross-reference employees to an extensive database of photos, including the ability to connect with international repositories. Protecting sensitive operations, information, and plant staff results in improved productivity and confidence.

PERSONALIZED SHOPPING

Beyond issues of safety and surveillance, facial ID systems allow a more personalized experience for clients. In the age of the web and nearly instant delivery of items from cosmetics to cars, drawing in shoppers grows more difficult. Combining passive ID recognition with product suggestions increases buying traffic for many mid-to-high-end retail locations.

Creating a curated shopping experience develops devoted clientele who appreciate displays, advertisements, and options that fit their personal style and aesthetics.  Rather than having to pull out a card or enter a cold and impersonal customer identification number, the experience feels more intimate.

BEST FACE FORWARD

Are you looking for better ways to protect personnel and property or increase retail client connections? Let our team of industry-certified security integrators show you the fantastic opportunities. Call (877) 418-ASAP or fill out our contact form. We look forward to working with you!